Testimonials & In the News

One of Manchester’s most unique retail experiences, Benton Shoe Co., in business on Elm Street in Manchester’s Downtown for 21 years, owned and operated by Susan Baroff, offers savvy fashion-conscious ladies, incredibly affordable designer fashions, shoes and accessories. Benton Shoe was just awarded the Community Service Award for the Mayor’s Small Business Award.

Susan Baroff (shown in photo with her parents at CASA’s 2012 Fashion Show) has created an establishment that has almost a cult like following. Once you are introduced to this unique shopping experience it’s hard not to return, week after week. Her merchandise is ever changing and with limited inventory in most styles, there is always a sense of urgency in making that purchase. If you see it and you like it, you should buy it!! Chances are it will be gone the next time you return!

Georges/Benton Shoe a family owned business opened in Boston in 1922 by Susan’s grandfather George. In 1962 Susan’s father took over the Boston establishment and in 1991 Susan brought Benton Shoe to Manchester.

Benton Shoe has become a Manchester gathering place, downtown working women spend their lunch hours browsing, chatting back and forth while rummaging through the racks, stepping into high style shoes (original price, $240 offered for $39!!) and slipping into distinctive designer fashions. Saturday mornings ladies from out of town venture into downtown Manchester to see what’s new at Benton Shoe.

Proprietor Susan Baroff also has a sense of community. She generously supports many local non-profit organizations, with everything from merchandise donations and gift certificates to cash contributions. Most notable is her commitment to CASA (Court Appointed Special Advocates) of New Hampshire, whose Annual Fashion Show is one that Susan has been committed to supporting and sponsoring for 5 years. Benton fashions and shoes have adorned the shows notable NH women models, the likes of our States first lady Dr. Susan Lynch, Senator Kelly Ayotte, Manchester’s own First Ladies Cassandra Gatsas & Morgan Guinta. Over the past several years Susan has aided CASA of NH in raising over $75,000 to serve the areas abused and neglected children. She and her family are dedicated to continuing to support this critical non-profit organization.

Susan has been committed to the community for 21 years, when things were slow and shoppers were not beating a path to her door, Susan was steadfast and unwavering, hanging in there, recognizing that she had something to add to Manchester’s downtown area that was struggling to pick itself up and get back in the race. Now as the downtown transformation continues Susan sees this wonderful little local shop continuing to grow and provide a needed service to many, affordable top of the line, fun fashions.

Thank you to Susan Baroff and Benton Shoe – a well-deserved recipient of the Community Service/Small Business Award!

casa fashion show 2011 

 tiffany eddie testimonial



Dear Dottie,
>> What a flashback to find and read up on your website! Some of the very
>> best lunch hours were spent in George's Shoes in Somerville - we gals
>> worked in downtown Boston and once a week - would jump in the car and
>> travel to Somerville to get our shoe "fix". I will never forget the
>> beautiful, affordable shoes we bought and the lovely couple who attended
>> to our shopping needs. Thank you then and thank you now! I'm retired now
>> but still have many, many of those lovely gems, still kept in their
>> original boxes! Everything from balck satin with rhinestones to lace
>> mules! People in my office used to be amazed at how I "found" the perfect
>> shoe to match the outfit. The secret was, of course, that I bought the
>> gorgeous shoes first, then easily found an appropriate outfit. I hope to
>> get to the Jamaica Store soon. Best to you both.
>> C.L.






Every time I go to my closet, I bless you for the wonderful wardrobe of the most beautiful shoe and boots ever!  Thank you for making me so fashionable.

With kindest regards,


Nashua, NH


It's always fun visiting your store when I come to Manchester.  It's nice to be able to shop at a beautiful boutiqe like your's where the service is great and the merchandise is surpurb.

God Bless you-

Joan M.


 DON"T GO HERE if you are a size 9, because you will end up taking shoes that where meant for ME!!! ME!  I bought those cute Michael Kors boots at Intermix, yeah, I thought I deserved a treat. Me who NEVER shops retail. Ok, so they where $240 and at George's they where 40 bucks..., yeah ok it's past season, they are still in style. It's a tiny place, the owners are cool, down to earth. Kate Spade, some coolSpanish designers, Kors, Rossi, earth shoes etc etc. I am actually going there right now, and I better not see you there, because if you find the size 9 boots I  have been dreaming of I will fight you to the end for it!
ps. I am not joking

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